Written By: Lawrence E. Dumas Jr., D.M.M.S.
I didn’t start looking at travel from a business perspective because of trends or hype…
I started because I wanted to understand how industries actually move.
And Travel & Tourism stood out immediately.
This is not a niche market.
It’s a global economic engine built on:
👉 Movement
👉 Experiences
👉 Distribution
👉 Relationships
People are already:
✔ Traveling
✔ Booking
✔ Spending
Which means the demand isn’t something you have to create.
It already exists.
For me, the opportunity is in understanding the system behind the experience.
Not just:
“Where am I going?”
But:
👉 How is this structured?
👉 How is value created?
👉 Where does the opportunity exist within it?
And just like anything else…
Environment matters.
I’m connected to a community of professionals who approach this industry with intention:
✔ Learning the structure
✔ Understanding positioning
✔ Executing with consistency
Travel, to me, is not just about seeing the world.
It’s about understanding how a moving industry creates access to business.
The opportunity isn’t in the destination… It’s in the system behind it.